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"Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone" - Bernard Kelvin Clive

The point is basically this: everyone has favorites. All things being equal: One person will prefer one brand over another

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The point is basically this: everyone has favorites. All things being equal: One person will prefer one brand over another.

There's nothing wrong with that, absolutely nothing to fret about if your brand is not the preferred choice, even by your peers.

The most important thing is to serve your market and serve them well. The people your products and services 'fits – meet their needs.

Although regarding ladies shoes, experts recommend that the ‘Classic Black Pump’ is a must-have in a corporate lady’s shoe rack. Some ladies prefer the open toes others close toes, and moreover, it doesn’t fit every lady so well, some ladies find it challenging with heels. 

So is a brand, it may be the most recommended and preferred by many, but you have a choice to pick and choose that which you desire most.

Don’t try to please everyone with your brand. Permit your brand to find its fitting place, there, it will thrive.

www.BKC.name/consulting #31BrandingThoughts

 

Bernard Kelvin Clive  Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author of twenty-five published books. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana.

Skype ID: bernardkelvin | Tel: +233244961121 | www.BKC.name

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