Since you’re 23 times more likely to be in an accident when texting while driving, according to agency Nord DDB, it might be helpful to have a constant reminder of how easily distraction can turn deadly on the road.
To that end, the Scandinavian agency and client Volkswagen created “Crashed Cases,” a limited-edition line of smartphone cases made from the exteriors of cars that crashed while the driver was texting. The Swedish campaign has kicked off with 153 handmade cases, signifying the number of serious accidents in the country since this February—when the government banned phone use while driving, without a noticeable decrease in accidents afterward, according to the agency.
“We believe a phone case made by damaged vehicles will make you think twice before you pick up your phone,” says Johan Karlson, brand manager at Volkswagen Stockholm. “It will be a silent reminder to keep focus on the road and not multitask whilst driving.”
Each case costs 599 Swedish crowns, or about $70. Proceeds will be used to help cover the rehabilitation costs incurred by those injured in accidents.
Agency: Nord DDB
Andreas Dahlqvist, Chief Creative Officer
Anton Bolin, Art Director
Svante Pårup, Copywriter
Maja Björklén, Account Director
Hogir Aslan, Account Director
Susanne Johansson , PR director
Simon Higby, Creative Director
Magnus Wretblad, Business Director
Marc Östlund, Creative Designer
Luca Monterosso, Director / Editor
Edward Lever, Editor / Grade / Online
Tomas Wall, Producer / Post Producer
Marcus Dineen, Director of Photography
Anton Olin, Photography
Tobias Rückert, Director, Volkswagen Stockholm
Johan Karlson, Brand manager, Volkswagen Stockholm
Jeanette Asteborg, Marketing Director, Volkswagen Sweden