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FCB Hires IPG Vet as Global Chief Marketing Officer

Jennifer Hohman returns to the holding company

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FCB Hires IPG Vet as Global Chief Marketing Officer
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FCB Worldwide welcomed Jennifer Hohman back to the IPG family in the position of global chief marketing officer.

In the role, Hohman will be tasked with developing FCB’s new business relationships with current and prospective clients, while reporting to FCB Worldwide CEO Carter Murray.

“Jen is an agile, results-focused advertising and media leader. With nearly a decade of experience at our holding company, she distinctively brings proven industry-wide new business expertise and has a profound track record across IPG,” Murray said in a statement. “In fact, she was instrumental in winning the highly competitive global Microsoft account.”

Hohman most recently served as executive vice president, brand solutions for ProSieben’s Studio71, following around a year and a half as global chief marketing officer for KBS. She previously served as executive vice president, North American business development for IPG Mediabrands and executive vice president, global business development for UM, where she led new business wins including ExxonMobil, Nationwide, BMW, Chrysler, Applebee’s, Six Flags, United States Postal Service and Aetna. 

“I’m honored to lead the charge of new business and revenue growth at FCB, especially at such a momentous time at the agency,” Hohman said in a statement. “I look forward to my IPG return and working across the globe to further expand the agency’s innovative growth and dynamic client relationships.”

Hohman’s arrival follows FCB winning creative AOR duties for Blue Bunny and expanding its relationship with Air Canada in December.

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